The CrawlerPal Blog
Getting cited by the machines that answer for your buyers.
Field notes on GEO and AEO: how brands get named and cited inside ChatGPT, Perplexity, Claude and Google AI, and what to ship to earn it. Written for European mid-market teams.
How to check whether your brand appears in ChatGPT, step by step
A one-hour method with no tool: ten unbranded questions, a clean session on each engine, three runs on a fixed schedule, and a sheet that shows where you stand and who gets named instead of you.
Technical GEOYour site now gets an agent-readiness score. Here is what it measures.
Cloudflare, Vercel and Ora will all grade your site out of 100 for free. The standard behind them publishes its raw data, so we checked it. Here is what holds up, and what does not apply to a brand site at all.
Technical GEOCloudflare wants your site agent-ready. Here is what that takes.
In August Cloudflare set out its plan for the agentic internet: pages that agents can read and act on, plus a dashboard to measure visibility. Some of it is product you can switch on today. Here is what is actually in it, and the prerequisite most coverage skips.
MeasurementYour AI visibility dashboard is probably counting the wrong thing
A number labelled citations can mean three different things, and only one of them is an engine naming you in an answer. Here is how to tell which one your tool is counting, and what an honest measure looks like.
MeasurementBranded visibility flatters you. Unbranded is the number that counts
Ask an AI to evaluate your company by name and it will find you every time, which proves almost nothing. Here is how to split your prompts into branded and unbranded, and why the second set is the one worth reporting.
Technical GEOWhich AI crawlers matter, and which just take your content
The major AI companies now run separate bots for training, for search, and for answering a user in the moment. Blocking the wrong one can make you invisible. Here is which is which, and the Google trap most sites fall into.
Technical GEOAlmost nobody reads your llms.txt
llms.txt is supposed to help AI engines find and understand your content. The logs say almost nothing reads it. Here is what Google said, what server data from 137,000 sites shows, and what to do instead.
GEO StrategyYou may be making budget decisions on the wrong number
AI visibility reports are starting to drive real spend. If the number counts crawler visits or branded prompts, it can look healthy while buyers never see you. Four questions to ask before you approve the next budget line.
Technical GEOHow to write an AI instructions page, and what it will not do
A plain page that states the facts about your company can help AI engines describe you correctly. It is not a set of instructions they will obey. Here is how to write one and how to judge whether it worked.
GEO StrategyA 90-day plan to go from invisible to recommended in AI answers
GEO is not a campaign, it is a compounding programme. This is the 90-day shape we use to take a brand from absent in AI answers to consistently recommended, with what to do each month and when to expect results.
MeasurementCitation vs mention: how to measure whether AI recommends you
The common read is that GEO is not working, because the referral traffic is flat. That read is wrong, and the data says why. Click-through from an AI answer runs near one percent, so referral volume measures almost none of the effect. Here is the number, its limit, and the measure that actually holds up.
GEO StrategyThe sources AI engines trust that aren't your website
The popular take is that building presence on other people's sites is link building with a new name. The citations say otherwise. Most sources under an AI answer are not the brand's own site, and roughly 86% of cited domains are unique to a single engine. Here is what that means for where you spend the effort.
GEO FundamentalsHow to find the exact prompts your buyers ask AI
You cannot optimise for questions you have not seen. Here is the method for building the real set of prompts buyers use to choose in your category, and reading which pages the engines already trust.
GEO StrategyWhy bottom-of-funnel content is where GEO is actually won
AI engines recommend from comparisons, listicles and buying guides, not from your explainer pages. Most brands publish the wrong kind of content and wonder why they never get named. Here is where to point the work.
GEO FundamentalsGEO vs SEO: what actually changes when buyers ask AI instead of Google
SEO gets you ranked on a page of links. GEO gets you named inside the AI's answer. Here is how the two differ, where they overlap, and what European mid-market brands should do about it in 2026.