The CrawlerPal Blog
Getting cited by the machines that answer for your buyers.
Field notes on GEO and AEO: how brands get named and cited inside ChatGPT, Perplexity, Claude and Google AI, and what to ship to earn it. Written for European mid-market teams.
A 90-day plan to go from invisible to recommended in AI answers
GEO is not a campaign, it is a compounding programme. This is the 90-day shape we use to take a brand from absent in AI answers to consistently recommended, with what to do each month and when to expect results.
MeasurementCitation vs mention: how to measure whether AI recommends you
The common read is that GEO is not working, because the referral traffic is flat. That read is wrong, and the data says why. Click-through from an AI answer runs near one percent, so referral volume measures almost none of the effect. Here is the number, its limit, and the measure that actually holds up.
GEO StrategyThe sources AI engines trust that aren't your website
The popular take is that building presence on other people's sites is link building with a new name. The citations say otherwise. Most sources under an AI answer are not the brand's own site, and roughly 86% of cited domains are unique to a single engine. Here is what that means for where you spend the effort.
GEO FundamentalsHow to find the exact prompts your buyers ask AI
You cannot optimise for questions you have not seen. Here is the method for building the real set of prompts buyers use to choose in your category, and reading which pages the engines already trust.
GEO StrategyWhy bottom-of-funnel content is where GEO is actually won
AI engines recommend from comparisons, listicles and buying guides, not from your explainer pages. Most brands publish the wrong kind of content and wonder why they never get named. Here is where to point the work.
GEO FundamentalsGEO vs SEO: what actually changes when buyers ask AI instead of Google
SEO gets you ranked on a page of links. GEO gets you named inside the AI's answer. Here is how the two differ, where they overlap, and what European mid-market brands should do about it in 2026.