The CrawlerPal Blog

Getting cited by the machines that answer for your buyers.

Field notes on GEO and AEO: how brands get named and cited inside ChatGPT, Perplexity, Claude and Google AI, and what to ship to earn it. Written for European mid-market teams.

GEO Fundamentals

GEO vs SEO: what actually changes when buyers ask AI instead of Google

SEO gets you ranked on a page of links. GEO gets you named inside the AI's answer. Here is how the two differ, where they overlap, and what European mid-market brands should do about it in 2026.

July 4, 2026 · 7 min read